Do you want more visitors to your site?
Do you want your visitors to take action when they land on your site?
Are you happy with the performance of your website – do you think it could do better?
If you’ve got a website, chances are you did it for a reason. There’s also a high chance that you’re not getting what you wanted to get out of it in the first place. Even if your site is doing OK, there’s a high chance that it could do better.
I’ve reviewed so many websites that I’ve lost track – and none of them – that’s right – none of them – have passed what I consider to be best practice. In fact, some are just laughable – except that it isn’t funny because the site owners have paid money for a site that doesn’t deliver. What am I talking about?
- The code used to build the site – it’s often out of date
- The platform used to build the site – is often restrictive and people have to start from scratch
- The structure of the website – it’s not built for Google or users
- The site is not protected from robots and hackers
- Site Navigation – complicated, poorly constructed and not optimized for users or Google
- The appropriate pages – often missing
- The appropriate titles and descriptions – incorrect or poorly done on EVERY site I’ve reviewed
- Keywords – essential for success but NOT ONE SITE has come even close to basic good practice
- Call to action – missing or hard to find on most sites I’ve reviewed
- Copy and content – written by people with no idea about how to engage visitors or encourage them to take action
- Site design – the key features that encourage visitors to take action are often missing.
I can’t imaging anyone wanting to pay for a pretty site that no-one can find or that doesn’t convert visitors into users, contacts, customers or clients? Yet this happens all the time.
So, why am I different and why is this your lucky day?
Because I’m not a web designer, so I’m not focused on how the site looks. I’m not trying to satisfy my own creative abilities to make flashy sites that look flashier than the last.
Instead, I run my own online businesses. I’m a researcher and a marketer, and I want very specific outcomes from my sites. I’m only interested in what works and what produces outcomes, which means that’s what I’ll do for your site.
A typical web designer will give you something that looks good and fulfills the design brief – and then you’re on your own. But what would you know about internet marketing? When did you develop the skills to understand and take advantage of the freeconomy, socialconomy and the fact that the internet is a direct marketing medium?
Look – let’s face it – your web pages are ‘selling something’ – whether it’s giving something away for free, capturing someones email address, getting someone to fill in a form, or getting them to call you. And you have to grab their attention and get them to take action then and there – otherwise you’ve lost them and the whole thing is just a waste of time.
If you’re serious about participating in the most amazing marketing opportunity that has ever existed – then get serious about your website. Otherwise you’re just pretending to be in business – and your talk about wanting to grow your business is just talk.
Are you serious about your business or project?
Then let me review your website and brace yourself for an honest appraisal. It’ll be the best $97 you spend this year.
