Everything I’ve been working towards for the last few years is culminating in a very special and exclusive event that Steve Ovens and I are running in Sydney December 4th and 5th. Our Social Media Launch System is going LIVE at a 2-day workshop. People will walk out knowing how to run their first online [...]
nic lucas
In this short post I aim to crush the common myth or logical fallacy that something requiring effort is hard work. As you’ll see, this is an obvious myth and yet our laziness allows it to permeate through our conversations unchallenged. And then this makes it’s way into our decisions and actions. The reason that [...]
The other day the strap on my computer back pack broke while I was out at one of my ‘offices’ (a cafe near the beach that does a particularly good espresso), and it dropped from shoulder height and hit the ground. Yes, it had my Macbook Pro in it. The Macbook got a nice dent [...]
I’ve finally decided to put together a guide about how I’ve managed to change everything over the last 18 months. I’ve gone from University lecturer and health professional to: starting an online education company, consulting to professionals about how to become an online authority using social media, running an exclusive search engine optimization business, launching [...]
There have been many analogies to help explain the internet – but the best analogy is the brain. Not only is it an analogy – but it’s a direct comparison. As Jeffrey Stibel says, the internet is not like a brain – it is a brain. Having a background in neuroscience – it’s easy to [...]
Just a little over a year ago, I attended an introductory seminar on internet marketing – and now I’m speaking at the same seminars. A lot can change in a year. When people find out that my background is in health care, education and medical research, it can seem a bit weird that I’m now [...]



