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internet marketing strategy

When I first went to University, the Australian government had just introduced student fees. As I progressed through the university system, the fees increased. Lot’s of people were outraged at the introduction and then increases in fees – but I wasn’t. Sure it would be great it it were free – but it wasn’t and [...]

In this short post I aim to crush the common myth or logical fallacy that something requiring effort is hard work.  As you’ll see, this is an obvious myth and yet our laziness allows it to permeate through our conversations unchallenged.  And then this makes it’s way into our decisions and actions. The reason that [...]

I was in a meeting the other day with a person who has a stack of expertise and a high profile in their particular area – and they asked me what I was doing now that I’d sold my practice and ventured out into ‘the internet’. They were trying to get their head around what [...]