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Lessons in Influence (Part 2): It’s a testing game, not a guessing game.

by Nic on · 3 comments

Nic Lucas Influence and Digital Strategy

Sometimes, there’s a lot on the line.  A business deal.  A job interview.  A relationship.  An election. Your ability to influence others could have a massive impact on the future direction of your life. I’m not someone who wants to leave this to chance.  I want to have as much control as possible over the [...]

So, why am I interested in marketing?

by Nic on · 0 comments

For a long while there – I didn’t like marketing.  Maybe I was brought up that way.  Maybe it’s also just that natural dislike of being “sold”.  I was distrustful of sales people.  “Buyer Beware”. But what was the real issue here?  I mean, really, I did actually ‘need’ stuff in my life.  And I [...]

Opportunity voyeurism

by Nic on · 4 comments

“Oooooohhhh … would ya look at that … now that’s what I call an opportunity.  Grrrrrrr … just imagine what you could do.” The problem with this picture is that a lot of people only ever imagine … far fewer actually do something.  This is why I call them ‘opportunity voyeurs’.  They look.  They analyze.  [...]