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digital media strategy

Nic Lucas Influence and Digital Strategy

Sometimes, there’s a lot on the line.  A business deal.  A job interview.  A relationship.  An election. Your ability to influence others could have a massive impact on the future direction of your life. I’m not someone who wants to leave this to chance.  I want to have as much control as possible over the [...]

The word ‘celebrity’ means someone who has a prominent profile in the media – and with ‘new media’ there are more opportunities for more people to become prominent, and therefore, by definition, a celebrity. Of course there are all sorts of ‘grades’ of celebrity – from those prominent in the mass media to those who [...]

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In my last post I briefly outlined a process that I followed to get myself organised and on track for an awesome 2011.  I’ve had a lot of feedback on that post (you can read it here), with some great comments on the post and other personal communications. There is substance to that post and [...]

In another blog post I wrote about online launches and why they are a great strategy to start or grow your business.  I also pointed out that an online launch isn’t just a matter of having the latest ‘launch’ software or platform for running a launch.  There are a bunch of other things that are [...]

I was in a meeting the other day with a person who has a stack of expertise and a high profile in their particular area – and they asked me what I was doing now that I’d sold my practice and ventured out into ‘the internet’. They were trying to get their head around what [...]

I was looking at my desk the other day reflecting on all the bits and pieces I now have at my disposal to run my growing online portfolio of businesses – and this is just the hardware. See, what happens is that you start out on this internet journey with a laptop and standard software, [...]

I get this email.  It’s an invitation to give a presentation to a group of new online entrepreneurs based in London.  “Cool”, I think to myself, “I’ve presented to business groups in Australia and New Zealand – why not the UK”? And I needed to visit the shops in Covent Garden and on Oxford St. [...]

Last year, I met the renowned social media expert and profit engineer, David Bullock. I was sitting at a sushi bar in a hotel in Orlando, Florida where I was attending one of the best internet marketing event EVER, and he showed up looking for food and and drink. He was a keynote speaker at [...]