Online Business and Internet Marketing

Professionals, business owners, and entrepreneurs

Professionals, business owners, and entrepreneurs are extremely well-placed to leverage the knowledge, skills and expertise they already and take advantage of the opportunity to create their own online businesses.

Whether they want to expand their current business online, develop a business online to supplement their current income – or go for the big one and completely replace their income, Nic has the know-how, expertise and network to be able to help make this happen.

Academics and Researchers

Academics and researchers are notorious for being poor at self-promotion.  They may work in bureaucratic institutions that make promotion through official channels difficult or time consuming.  (Indeed, Nic worked at one institution that took over 18 months to revise their website so that searchers could find individual staff members home pages!)

Never before has the opportunity existed for skilled professionals to promote their work online – outside of their employers formal website structure.

Academics and researchers can also benefit greatly from the networking capabilities provided by the many Web 2.0 social networking sites – provided that they have the right skills and direction.

Web 2.0 is a highly dynamic environment with many Web 2.0 properties coming online and providing opportunities for networking and promotion.  Because of this complexity, and to avoid wasted time, it is extremely useful to receive guidance from someone experienced who can help the academic or researcher navigate their way through this learning curve.

Nic Lucas has been involved in research and academia for over 15 years and consults in the University and Research sector.  He has consulted with academics to help them promote their work (and themselves) online and has presented social media training workshops with his colleague, Heidi Allen.  Heidi has worked in scientific publishing for many years and now operates as a freelance social media and online publishing expert.

Academics and researchers are in the position to be highly specialized in their field of study.  They are uniquely positioned to be a respected and authoritative source of information on the web.  It used to be that ‘knowledge was power’; the internet, however, has made knowledge freely available and now knowledge is within the reach of anyone with a computer and an internet connection.  This has created a problem in that there is too much information and much of it is inaccurate or out of date.  Information consumers look for authorities in the field to guide them to the best quality information.

Academics and researchers are therefore in the unique position to act as apomediaries in the Web 2.0 environment.

For more information about how you can promote yourself, your idea, or your research online, please contact Nic Lucas by email.

Authors

Many authors will have experienced the pain of having their book published, only to find that the royalty paid by the publisher is minimal – or that their book – a result of hours of research and writing – is lost among the plethora of other books.  Maybe you have experienced a situation in which you’ve written a book under the guidance of a publisher only to find that once published, your next point of contact is the ‘marketing department’, and your book simply becomes enmeshed in a standardized marketing campaign that is ineffective and non-specific.

The internet provides authors and potential authors with an unprecedented opportunity to self-publish their book, take control of their own marketing, enjoy a much better financial return and still receive recognition from their peers.  The book can be published online only as an e-book, or can be published through one of the on-demand printing companies as a hard-copy.

Authors beware!  Before you do anything, consult with an expert in online publishing and internet marketing and find out what is possible.  The power is in your hands more than ever before.  Don’t give it away to a publisher without good reason.

For more information contact Nic Lucas by email.