The first principle of influence is to get and hold people’s attention (I show you 7 ways to do this below). Often this ‘attention’ is attracted by outlandish or shocking tactics, the kind that make you exclaim, “Holy crap, did you see that!” And this does work. But often times you can get and hold [...]
Blog
I’ve finally decided to write a short series for you on my lessons in influence, marketing, advertising … These are not ‘academic’ (yawn) lessons, but real lessons I’ve learned and applied in my life and business. What you can gain from this series. There’s a million (or so) blogs and books and stuff on influence, [...]
Against. Banging. Brick wall. Your head. Put those words together in a sentence and you get ‘banging your head against a brick wall’. And that’s what it’s like when you try to influence people who are impervious to your influence. Someone’s ass is on the line, so the bottom line does matter Sometimes you are [...]
Sometimes, there’s a lot on the line. A business deal. A job interview. A relationship. An election. Your ability to influence others could have a massive impact on the future direction of your life. I’m not someone who wants to leave this to chance. I want to have as much control as possible over the [...]
Years ago – as a teenager – I was a fanatical drummer. I’d delivered enough newspapers and mowed enough lawns to finally purchase my very own kit. It was loud at our place. The idea of getting paid to play drums was like a fantasy – but that’s exactly the opportunity that presented itself to me. My [...]
The scene is a Japanese restaurant in La Jolla, California. The purpose of the get-together is a meetin’ with Kevin Nations about how to sell intangible items – especially those that are in the high price bracket. My interest, given my background and the clients I help, is in marketing and selling professional services and coaching. Anyway [...]
The word ‘celebrity’ means someone who has a prominent profile in the media – and with ‘new media’ there are more opportunities for more people to become prominent, and therefore, by definition, a celebrity. Of course there are all sorts of ‘grades’ of celebrity – from those prominent in the mass media to those who [...]
Word clouds, or tag clouds, are visual representations of the common things bloggers write about. If you want to analyse a blog to find out what it’s about, you can go to somewhere like Wordle and they’ll show you – just like the image below, which is a representation of this site. Having done this [...]
Every now and then we hear a word that’s familiar, but said in a new way, and that new way conveys more meaning to us than the original pronunciation or spelling of the word. Imagining is the closest word in terms of meaning to imaginating, however, the use of the suffix -ate seems to convey a more [...]
In my last post I briefly outlined a process that I followed to get myself organised and on track for an awesome 2011. I’ve had a lot of feedback on that post (you can read it here), with some great comments on the post and other personal communications. There is substance to that post and [...]
