The first principle of influence is to get and hold people’s attention (I show you 7 ways to do this below). Often this ‘attention’ is attracted by outlandish or shocking tactics, the kind that make you exclaim, “Holy crap, did you see that!” And this does work. But often times you can get and hold [...]
I’ve finally decided to write a short series for you on my lessons in influence, marketing, advertising … These are not ‘academic’ (yawn) lessons, but real lessons I’ve learned and applied in my life and business. What you can gain from this series. There’s a million (or so) blogs and books and stuff on influence, [...]
Against. Banging. Brick wall. Your head. Put those words together in a sentence and you get ‘banging your head against a brick wall’. And that’s what it’s like when you try to influence people who are impervious to your influence. Someone’s ass is on the line, so the bottom line does matter Sometimes you are [...]
Sometimes, there’s a lot on the line. A business deal. A job interview. A relationship. An election. Your ability to influence others could have a massive impact on the future direction of your life. I’m not someone who wants to leave this to chance. I want to have as much control as possible over the [...]
Years ago – as a teenager – I was a fanatical drummer. I’d delivered enough newspapers and mowed enough lawns to finally purchase my very own kit. It was loud at our place. The idea of getting paid to play drums was like a fantasy – but that’s exactly the opportunity that presented itself to me. My [...]
I remember first hearing this question when I was just a kid – it was aimed aggressively at someone – can’t remember who. It’s a saying we’re all no doubt familiar with. Can you remember when you first heard it? It’s usually used as what’s called an ‘indirect speech act’, in which the person asking [...]
–> If you liked this video, then check out this one about business growth by James Schramko So, you think you know what’s going on. You think you’ve got a handle on everything – and then, whammo, it all changes. I’ve had this happen to me so many times that I have now come [...]
It occurs to me that time management is a croc. You can’t manage time. You’re doomed to fail from the outset. It is independent of you and beyond your influence (unless your an astral traveller, posses the tardis, or something equally unlikely). You can’t speed time up – you can’t slow it down – what [...]
The science of leadership is fascinating. People have been formally studying what makes an ‘effective’ leader for decades now and the field has matured enough to be able to provide some strong recommendations. What are they you ask? Well, that’s exactly what I’m going to be talking about at the Real Estate Leadership [...]
Well, I’ve got this video for ya and I want you to pay attention to two things. First, watching the video is a damn site more interesting than just words on virtual paper. Second, listen to what Steve and I are saying about using video in your marketing. Knowing about online video isn’t novel [...]
