The first principle of influence is to get and hold people’s attention (I show you 7 ways to do this below). Often this ‘attention’ is attracted by outlandish or shocking tactics, the kind that make you exclaim, “Holy crap, did you see that!” And this does work. But often times you can get and hold [...]
Nic
I’ve finally decided to write a short series for you on my lessons in influence, marketing, advertising … These are not ‘academic’ (yawn) lessons, but real lessons I’ve learned and applied in my life and business. What you can gain from this series. There’s a million (or so) blogs and books and stuff on influence, [...]
Once when I was a very young kid, we visited some friends who lived on a farm. It was winter, and I was wearing a hand knitted jumper. I got burs all over that jumper. All up and down the sleeves, the front and the back – and because my hands were cold, and [...]
Being influential means having the ability to affect someone without much apparent effort. This is important because much of what you want out of life involves the behaviours and decisions of others. If you help other people get what they want, then you’re more likely to get what you want, so it makes sense to [...]
Your idea, product or service should really sell itself Suddenly, I was thrust into the speaking circuit for online business and marketing. Boy, are there some stories to tell. One story that I can relay is the fascination so many people have with how to use ‘marketing’ to help sell products and services, without consideration [...]
A common truism is that ‘the more you tell, the more you sell‘ – whether you’re selling ideas, yourself, products or services. If a person is interested in your ideas, or is interested in spending money with you, then they will take the time to listen to you, or read your material. Of course, if [...]
I really wasn’t a great sales person when I worked in retail fashion all those years ago. I had no idea what I was doing and I had no training. On top of that, I didn’t want to be seen to be ‘selling’ because I had this feeling that ‘selling’ was bad. On the other [...]
Against. Banging. Brick wall. Your head. Put those words together in a sentence and you get ‘banging your head against a brick wall’. And that’s what it’s like when you try to influence people who are impervious to your influence. Someone’s ass is on the line, so the bottom line does matter Sometimes you are [...]
Sometimes, there’s a lot on the line. A business deal. A job interview. A relationship. An election. Your ability to influence others could have a massive impact on the future direction of your life. I’m not someone who wants to leave this to chance. I want to have as much control as possible over the [...]
Years ago – as a teenager – I was a fanatical drummer. I’d delivered enough newspapers and mowed enough lawns to finally purchase my very own kit. It was loud at our place. The idea of getting paid to play drums was like a fantasy – but that’s exactly the opportunity that presented itself to me. My [...]
